Making Retail Logistics Seamless

Abstract/Technology Overview

blu is an integrated retail logistics solution provider that leverages smart technology throughout the value chain. We provide retailers with a full suite of retail logistics services, from warehousing and inventory management to order fulfilment to last-mile delivery.

For last-mile delivery, blu offers a fuss-free way for consumers to retrieve parcels via our islandwide network of automated parcel terminals, known as bluPort. We have more than 85 bluPort terminals in Singapore, and they are located in shopping malls, office buildings, schools, convenience stores, and petrol stations.

Technology Features, Specifications and Advantages

Main features of our bluPort include:

  • Security - Our bluPort terminals are vandal-proof and equipped with security measures to ensure parcels are kept safely until collected.
  • Modularity - Our bluPort terminals are modular in nature, providing flexibility. The capacity at each location can be increased according to demand.
  • Multiple box sizes - Different box sizes cater to varying parcel sizes. Different box sizes also bring about cost savings to retailers when delivery costs are pegged to parcel size. 
  • Electronic proof of delivery - Recipient signatures are captured digitally when they sign off on the bluPort screen and can be easily accessed by retailers.
  • API integrations - Retailers can offer bluPort as a direct checkout option via API integration, offering their customers with more delivery options to serve them better

Potential Applications

Three key benefits of bluPort:

1. Convenient & fuss-free
Consumers can collect their parcels on-the-go, at their convenience. They can say goodbye to the hassle of failed deliveries and redelivery coordination.

2. Cost-saving
Compared to standard home delivery, retailers can enjoy lower rates with bluPort delivery. Further, eliminating failed deliveries translates to higher cost savings.

3. Speed
We provide same-day delivery to bluPort via our integrated order fulfilment and delivery systems, so that your customers can receive their orders quickly. 

Technology Owner

Jessica Lim


Blu World Pte Ltd

Technology Category
  • Logistics
  • Delivery & Distribution
  • Inventory Management
  • Planning & Order Processing
  • Transportation
  • Value-Added Services
Technology Status
  • Licensed but Available
Technology Readiness Level
  • TRL 9